Given that Vogue Festival recently announced it’s set to turn its two-day celebration into a three-day extravaganza, we thought it best to help you fit in all the fashion, fun and food the event has to offer with a guide on what to do, see and shop in Adelaide this October.
Yes, you read that correctly. Presented in partnership with Vogue Australia, Rundle Mall, the City of Adelaide and the South Australian Tourism Commission, Vogue Festival 2019 is slated to take over Rundle Mall and the East End from Thursday October 17 to Saturday October 19.
On top of that, for the very first time, Vogue Festival has invited GQ Australia to join in on the celebration. Meaning that whether it is fashion parades and pop-ups, or street parties and live music, there is even more to take part in this year. To make sure you don’t miss a thing, scroll on to familiarise yourself with everything the event has to offer in 2019.
Vogue VIP and the Vogue Festival Bar
In 2019, Vogue Festival is introducing Vogue VIP, the publication’s exciting new subscribers-only loyalty program, together with the Vogue Festival Bar, which will be serving Seppeltsfield wine and Out in the Paddock treats. To become a Vogue VIP, simply subscribe here or head to the Vogue concierge desk on the day for unprecedented access to the magazine.
Interactive activations
This year, there will be a number of activities and interactive in-store activations you won’t want to miss. Messina Gelato will be hosting a pop-up store, supporting partner David Jones will be welcoming two days of parades, pop-up bars, styling sessions, beauty treatments, DJ sets, and exclusive promotions, Spendless Shoes Slide Lab will be giving shoppers the chance to collaborate with a local artist on personalised slides, and Hype DC and R.M.Williams will be hosting an immersive pop-up bar inside the Gawler Place Canopy.
Exclusive offers and discounts
Over the course of Friday October 18 and Saturday October 19, countless stores will be activating 48 hour-only discounts and exclusive promotions in honour of Vogue Festival 2019. With offers to redeem from the likes of Sephora, Aje, Witchery, Tony Bianco, Zimmermann and Tiffany & Co, you’d better have your wallets handy.
Vogue Kitchen Lunch and GQ Supper Club
On Thursday October 17, Vogue Festival will be hosting the Vogue Kitchen Lunch and GQ Supper Club at Sean’s Kitchen in celebration of Vogue Australia’s 60th anniversary. To join in on all the fun, as well as wine by Seppeltsfield Barossa and a three-course meal, be sure to secure your seat at the table before it’s too late.
Voices of Vogue Festival
From Friday October 18 to Saturday October 19, Vogue Festival will be welcoming a number of speakers to the stage for Voices of Vogue Festival, a series of fashion-focused panels that will see the likes of Vogue Australia editor-in-chief Edwina McCann, GQ Australia editor Mike Christensen, fashion editor of The Australian Glynis Traill-Nas, social media influencer Rozalia Russian, Kathryn Forth of Acler and Johnny Schembri of By Johnny lead thought-provoking discussions.
